Kitchen Hero is one of the products that are produced by Klarstein, the brand that I use to take care of as a part of Chal-Tec team.
The task was to say that Kitchen Hero a very fast and easy to use kitchen machine. It helps to prepare tasty and healthy meals when you have no time. For example coming home tired after work.
The campaign has 2 parts. the first part visualises waiting time that can be simply skipped. After clicking on the banner customer goes directly to the product detail page. On this page starts part 2 that shows that by using Kitchen hero you actually safe lots of time.
The campaign is both digital (video, gif banners and jpgs) and in print (outdoor banners).