Berlin Design Week | Award-Winning Key Visuals 

 

This motion system translates the "Common Sense" theme into a scalable digital language. These 1:1 assets demonstrate how the modular grid adapts for social media—balancing thematic storytelling with functional event data. Rhythmic transitions and motion trails guide the viewer, bridging abstract concept and clear communication.

Klarstein | Black Friday Campaign "Let’s Bring the Colors Back"

 

This high-impact motion piece for Klarstein's Black Friday campaign challenges traditional holiday aesthetics by leading with vibrant, brand-aligned color. Optimized for cross-platform deployment—from social media to Amazon and the Klarstein online store—the animation uses dynamic product transitions to drive engagement and reinforce the brand’s colorful identity.

 

Digital Career Institute | Multi-Channel Awareness & Inclusion Campaign

 

This series of motion assets drives recruitment for DCI’s tech programs through inclusive storytelling. The campaign targeted diverse demographics—including mothers and young professionals—via platform-specific social ads (1:1, portrait). The project also included "Warte-TV" (landscape) for the Agentur für Arbeit, requiring high-readability motion graphics optimized for public waiting-room environments.

 

 

Entegrate Creative | Be Heroes | Brand Manifesto 

 

A high-energy kinetic typography piece designed to synthesize a complex corporate mission into a rhythmic visual narrative. Using a monochromatic palette and digital-inspired motifs, the animation translates abstract values into a precise, impactful brand experience.

 

Industry Insight: The "Electric Blue" Trap 

 

Motion Design & Technical Advocacy A self-initiated educational piece designed for professional social platforms (LinkedIn/Instagram) to raise awareness about color-critical branding. The video illustrates the technical disparity between digital RGB "Electric Blue" and its physical CMYK counterpart. By synthesizing 15+ years of print production knowledge into a rhythmic motion narrative, this piece highlights the importance of "Designing for Reality" and the necessity of testing brand primaries in physical environments early in the process.