The Challenge/Goal: To revitalize and modernize Auna’s existing brand identity, ensuring it remained relevant and appealing to its evolving customer base while maintaining brand recognition.
My Process/Solution: I conducted a comprehensive audit of Auna’s previous brand assets and collaborated closely with the marketing team to understand the desired brand perception. My solution involved refining the logo, updating color schemes and typography, and developing new visual guidelines that breathed fresh life into the brand while respecting its heritage.
The Outcome/Impact: Successfully executed a brand re-brush that modernized Auna’s image, enhancing its appeal and ensuring consistency across all platforms.
My Role: Visual Designer
Tools Used: Adobe Creative Suite (Photoshop, In Design, Illustrator)