The Challenge/Goal: To create a compelling and iconic key visual for the Berlin Design Week 2025, capable of representing the entire festival’s identity and diverse design disciplines. The goal was to produce a visually striking image that would serve as the central branding element across all promotional materials.
My Process/Solution: I developed a unique conceptual illustration that encapsulates the spirit of design and innovation in Berlin. My process involved initial conceptual sketching, iteration based on feedback, and meticulous digital illustration to bring the chosen concept to life. The final design was crafted to be versatile for various applications, from digital banners to physical installations.
The Outcome/Impact: The design was selected as the official key visual for Berlin Design Week 2025, demonstrating my ability to deliver high-impact branding solutions for major cultural events.
My Role: Lead Visual Designer, Concept Development, Illustration, Key Visual Creation
Tools Used: Adobe Creative Suite (In Design, Illustrator, After Effects)