The Challenge/Goal: To update and refine the brand identity for the Digital Career Institute, ensuring it reflects its innovative educational programs and appeals to prospective students in a modern digital landscape, and stands out from competitors.
Click here to view DCI before the re-brush
My Process/Solution: I worked on refreshing key visual elements of the Digital Career Institute’s brand. This involved assessing existing branding, identifying areas for modernization, and implementing design solutions that conveyed professionalism, forward-thinking, and accessibility for their diverse student body. The project contains a color palette, typography, icon set, and graphical elements (shapes). The presentation includes corporate identity applied on the landing page, print materials (magazine layouts, roll-ups, and visit cards), and animated Social Media ads.
The Outcome/Impact: Contributed to a refreshed brand image for the Digital Career Institute, helping them attract and engage their target audience more effectively.
My Role: Senior Graphic Designer, Brand Identity Refresh
Tools Used: Adobe Creative Suite (Photoshop, In Design, Illustrator, After Effects), Figma