The Challenge/Goal: Klarstein is a Berlin-based brand known for its modern household appliances and vibrant lifestyle products. The goal was to create dynamic and engaging visual content for Black Friday campaign, aimed at capturing customer attention and driving sales during a highly competitive period.
My Process/Solution: Since Klarstein stands out for its bold use of color, the campaign plays on that contrast, celebrating the day by bringing color back to Black Friday. I designed and animated various digital assets, including banners and social media content, specifically tailored for the Black Friday promotion. My process involved translating marketing objectives into compelling visual narratives using motion graphics to highlight product offers and generate urgency.
The Outcome/Impact: Produced eye-catching campaign visuals that effectively conveyed promotional messages and contributed to increased visibility and engagement during the Black Friday sales event.
My Role: Motion Graphics Designer, Visual Content Creator
Tools Used: Adobe Creative Suite (Photoshop, In Design, Illustrator, After Effects)