The Challenge/Goal: To create a fresh, appealing, and distinct visual identity for “Messen,” an innovative organic catering startup. The core objective was to develop a brand that communicated freshness, quality, and a commitment to organic values, standing out in the competitive food service market.
My Process/Solution: Working as a Visual Designer at Entegrate Creative, I developed a comprehensive visual identity for Messen from the ground up. This involved extensive conceptualization to capture the essence of organic and high-quality catering. My work included the design of a unique logo, defining a harmonious color palette, and selecting appropriate typography that conveyed both professionalism and natural appeal. Key deliverables included the primary logo, brand colors, and essential stationery such as the visit card.
The Outcome/Impact: The resulting visual identity provided Messen with a cohesive and memorable brand presence, effectively communicating its organic ethos and professional service. The foundational branding elements equipped the startup with a strong visual language for all its communications and marketing efforts.
My Role: Visual Designer, Brand Designer
Tools Used: Adobe Creative Suite (Photoshop, In Design, Illustrator)